seo cincinnati Kevin Chamberlin

Some Best Known Ways for SEO and What Else You Should Know

I am still amazed at the new articles still being posted on the basics of search engine optimization. Not that they are wrong by any means.

What to look for when taking over an under achieving campaign.

One of the first things I look at when taking on an existing PPC program that is not performing well, is to look at the account layout. Most of the time I find there is no structure or meaning to the campaign or the ad groups. Having all your keywords in one ad group all set to broad match is typical of some of the campaigns I have run across. Here is a simple formula I use that will allow you to evaluate your progress at a glance.

With the holiday season fast approaching, and the forecast for spending pretty dismal, e-marketers are looking for time-tested ways to increase sales.  One successful method is to up sell, also known as cross selling.